Tuesday, September 28, 2010

NeoBux Renting Rescue: The Fundamental Flaw

The problem with trying to direct referrals is that of basically being
a spambot and creating an unsustainable MLM matrix:
there's inevitably going to be a loser, if not many.

However, this problem is not eliminated with renting.
Instead, it's put off a bit down the line. Especially with
NeoBux, you're not pushing people to click. The clicking
is dependent on whether they want to get the clicks
from their referrals. All well and good.

Here's the problem: You can rent more than one person.
And that person can only be rented to you.
That means that that person can't be rented to anyone else.
And that means that if someone has all of the rents,
then no-one else can rent.

Let's just say everyone in the world who was on NeoBux
was rented to 10 people. What does this mean for the other
non-10 people? That means that there's no incentive to click -
whose clicks are you trying to get?

Thus, it seems, unless there's an equal distribution of who
gets the clickers, the system will implode. And even with
an insane thing like regulating NeoBux -- growth can only
come from getting more clicks, and getting more clicks
comes from getting more users. This fundamentally limits
the system. You just get the direct referral problem happening
later on, in a more dispersed and abstract way.

So - the fundamental flaw: people can only be rented to one
person at a time. Which is great for the people who got into the
system really fast. But soon, the people who are clicking to
get their referral clicks will notice a decline in the referral
clicks (because the referrals aren't getting clicks from the
people THEY rented), and accordingly, will become rather
demotivized and probably stop clicking.

And guess how that'll end up?

Even in the best-case scenario where everyone clicked 4 ads
each day, the only way to get more clicks is to invite more people
into NeoBux so you can use their clicks. And why will they
click? Who knows -- everyone's already rented to someone! (theoretically)


What's the solution?

I'll take a stab: a system that is integrated with something else,
probably a social networking site or something. Like a facebook
NeoBux or a Gmail NeoBux, or something like that. In a similar
vein as Swagbucks, where the company provides incentives to
look at otherwise-annoying ads. Now, because those ads are
being seen, you've gotten exposure to product x. And so it
would in that way be a win-win scenario.